By GABRIELE MARCOTTI
Doncaster Rovers drew 0-0 at home with Watford Saturday in the Championship, the second tier of English professional soccer. Something – even a single point – is better than nothing for a last-place team like Doncaster. And when that something comes about with five of 11 starters who aren’t actually your players, well, some would say it’s an efficient use of resources.
Unlike American sports, soccer has long had a loan system. But never before has a club made it such an explicit part of its modus operandi. Those five Rovers starters technically belong to other teams.
“We put them in the shop window, we give them the opportunity to play, then, if another club comes in for them, we split the revenue, 40% to us, 60% to the selling club,” Willie McKay told the Guardian. McKay, a Monaco-based agent, is acting as a consultant to Doncaster and is responsible for arranging a number of the loan agreements, with more to come in January, when the transfer window re-opens.
When a club loans out a player, he joins another team for a fixed period of time, usually anwhere from a few months to a whole season. Terms vary. The clubs have to agree whether a loan fee is due to the parent club and who picks up the tab for the player’s salary. Specific clauses can be inserted into the deal, like the fact that the on-loan player can’t play against his parent club. (The most prominent example U.S. fans may recall happened when the Los Angeles Galaxy loaned David Beckham to AC Milan.)
Generally, loanees come in two categories (though Beckham, not for the first time, can’t really be categorized). Most are promising youngsters who are unlikely to get much playing time at their current club. Instead, they head to a smaller team or one that may have a specific need at that position. Imagine a baseball team with a veteran All-Star first baseman and a hot 22-year-old who has been tearing it up in Triple-A. They want to get their young prospect some playing time, but don’t believe he’ll really benefit much from another season facing Triple-A pitching. If loans were part of the baseball landscape, the team might choose to loan the up-and-comer to another team in the majors for a single season. That team gets an exciting hotshot for a year, the parent club saves money on his salary and the prize prospect gets a year to develop in the bigs.
The other category of loans is the vein McKay and Doncaster are trying to tap. These are players with guaranteed contracts who aren’t likely to get on the pitch much, usually because the manager doesn’t like them or they simply aren’t very good. They’re mistakes who can’t be erased. Usually clubs will try to sell them, even at a loss. But sometimes this is simply impossible because the player doesn’t want to take a pay cut, preferring instead to collect his paycheck and count down the days until he becomes a free agent. And so, if they can reach a deal, the parent club will loan the player out, usually to a smaller club that pays a portion of his salary.
When it works, it’s a win-win-win scenario. The loan club gets a player it could not otherwise afford. The parent club saves some money on salaries and, if the player does well and showcases his ability, has a greater chance of selling him. And the player gets to actually play and prove that he’s not a dud.
In Doncaster’s case, the club is getting the players for free and only paying some 10% of their salaries, with the parent club on the hook for the rest. One example is leftback Herita Ilunga, who had two years remaining on a $1.5 million-a-year deal at West Ham. Doncaster took him on loan in August and will only have to pay him around $150,000. If he plays well enough that someone wants to buy him at the end of the season, the club will get a 40% cut of the fee. If nobody makes an offer for him, hey, at least they got the services of a top-flight leftback at 10 pence on the pound.
What makes some uncomfortable is that this strategy turns Doncaster’s season into a giant exercise in window shopping. They say it’s no longer about building a team and trying to compete. It’s about bringing in assets who could appreciate in value and marketing them. Basically it’s a season-long combine.
The club responds to this by pointing to the bottom line. Doncaster played in the semi-professional Football Conference as recently as 2003. Since then, it has punched way above its weight, winning promotion to the Championship in 2008 and, miraculously, staying there on a shoestring budget. But with an average attendance of less than 10,000 and two historically big clubs like Sheffield United and Sheffield Wednesday some 20 miles away, making it work financially is difficult, and the club has lost money in the past two seasons.
“Let’s face it. We have trouble filling the stadium, the fans don’t turn up every week and we are losing money … so the bare facts are disturbing and we need a new financial model to help us survive – even prosper – with this new approach,” Doncaster chairman John Ryan said in a Q & A session with fans earlier this month.
Looking at the players the club has acquired thus far, it’s hard to see how Doncaster will actually make money via the “shop window” approach. Many – like Ilunga, former Aston Villa rightback Habib Beye or West Bromwich Albion striker Marc-Antoine Fortune – have contracts that expire at the end of this season or next. So even if they turn into worldbeaters overnight, they won’t fetch much of a transfer fee. McKay, however, maintains the real impact will be felt come January, in the next transfer window, when he’ll be able to bring in younger players from foreign clubs. (Championship teams are only allowed to make foreign loan signings during the summer and winter transfer windows, but they can take players on loan from other English clubs at any time.)
That said, even if Doncaster never gets any kind of revenue split for offering its shop window services, manager Dean Saunders still gets the benefit of guys he would never otherwise be able to afford. Many lower-division clubs elsewhere in Europe have survived – even thrived – with just such an approach, though for Doncaster fans it will take some getting used to.
Ultimately, what will really matter is performance. Doncaster is dead-last. If it gets relegated, fans will grumble. But if the McKay project works, then maybe supporters will get the hang of rooting for the shirt rather than the guy wearing it. Because their guy is not their guy at all. He’s just a ringer on a short-term lease.
Gabriele Marcotti is the world soccer columnist for The Times of London and a regular broadcaster for the BBC. His column appears on Sundays.
















